Cool (o･ω･o) Talk
About
Cool Talk is a mentorship program for young folks.
It helps high school students to find their way in the future career.
Challenge
In Ukraine today, choosing a future career can be challenging for teenagers aged 14–17 and their parents, particularly against the backdrop of war. At the same time, the job market is changing faster than ever, and this pace is expected to accelerate. The challenge was to create an optimistic and friendly visual identity that would support young people in navigating one of the most important decisions of their lives: choosing a profession.
Identity
Cool Talk combines friendliness and communication, emphasizing conversation as the foundation of mentorship and growth. The logo’s emoticon-inspired forms symbolize dialogue, emotions, and human connection.
The visual identity uses ASCII characters, referencing the simple symbols of digital communication. This creates a friendly, accessible feel while reinforcing communication as the program’s core value.
An optimistic color palette adds warmth and positivity, making challenging topics feel more approachable and supporting the idea that growth becomes easier through guidance and meaningful conversations.
