About
Sisterra is a soft fitness space for women of all ages focused on deeper body connection and restoring inner harmony. The brand offers a calmer, more mindful alternative to traditional fitness culture by creating a space centered on care, femininity, and self-awareness.
Challenge
The challenge was to create a non-traditional fitness identity that feels safe, caring, and premium while moving away from aggressive, performance-driven fitness aesthetics. The brand needed to communicate softness, trust, and emotional connection without losing clarity or distinction.
Identity
The logo combines the metaphor of a key — symbolizing access to oneself — with a flower that represents natural femininity. Together, they express the idea of finding your authentic self through movement. A refined color palette, tactile materials, and elegant details create a calm, almost editorial visual language that sets Sisterra apart from traditional fitness brands.
Founder of Sisterra Space
I’m happy that such kind people got to know me through you 😊 You created an elegant and sophisticated logo and brand identity for my brand ☺️ And now my dream has an incredibly beautiful image ❤️ Working with you felt smooth, fast, and completed on time 🙏