Where the authentic meets the electronic, a unique brand identity emerges – free, independent, and deeply rooted in truth.

Strichka (Ukrainian for ribbon) is an independent music festival whose name refers to the Ribbon Weaving Factory — the industrial space that hosted the event. The festival embraces the factory’s heritage, transforming a former site of production into a platform for creative expression.

Strichka 2025 marks a return to its core values: a reawakening of authenticity in a digital age. The iconic flower now digitized into a pixelated emblem – continues to symbolize origin identity.

The brand identity is built around wavy, ribbon-inspired typography and graphic elements that echo the continuous motion of a ribbon. These forms act as a visual framework, uniting all touchpoints into a coherent and flexible system.

Created with students from the Kyiv Academy of Media Arts.